It still doesn’t look like internet users are willing to pay for new content sites, at least according to the headline on this S.F. Chronicle story.  But dig deeper and there appears some hope for rags considering charging for content.

The New York Times and other news outlets have said they will start charging for online access to news stories. But Nielsen said only 34 percent of newspaper readers and 39 percent of magazine readers would consider paying for online content, and that percentage drops to 31 percent for users of online-only news sites.

If about a third of your online readers are willing to pay something, even if only pennies per story, you would think newspapers could make the model work.